Milton Kotler, the chairman of the world-renowned consulting firm Kotler Group in the United States, believes that in the process of enterprise development, only those enterprises that understand strategic alignment with the industry and the forward-looking development of cities can truly be the dominant enterprises. Considering the Chinese furniture industry and China's urbanization, as well as the future development trend of urbanization, the value-pursuing rule of the Hong Kong-style enterprises focusing on the royal dream of home is deeply explored. This is a glimpse that gives a hint of this dominant way of thinking. 


Both channels and quality should be emphasized.
For a good brand, in terms of channels, quantity is important, but quality is even more crucial. Although it has a good brand reputation in the market, when looking at the overall strategy of Haimeng's national store network, there is still room for further consolidation and improvement of Haimeng's sales channels. Under the current conditions, Haimeng chooses to focus on deeply penetrating the main cities and surrounding areas in the second and third tiers, especially in Jiangsu and Zhejiang cities where the Sefiya brand is popular, firmly establishing a solid foothold in the eastern region of China. Haimeng has always targeted these centers and focused on the development of regional markets, constantly exploring new market value and launching representative works of the times.
Development needs to return to product quality. If the quality of the products is not strictly controlled, the deep-rooted strategy of Hong-style enterprises cannot be discussed. Furniture enterprises are well aware that countless high-quality products accumulated over several years can form a good reputation. However, a product with poor quality can bankrupt a brand or an enterprise overnight. For example, in today's society where quality issues have become a sensitive topic, the problem of excessive formaldehyde in furniture has also attracted more and more people's attention. This is closely related to the huge harm of formaldehyde. Experts say that inhaling low doses of formaldehyde can cause dizziness and breathing difficulties. Long-term exposure can lead to various chronic respiratory diseases, pregnancy syndromes, etc. Therefore, Haimeng Family Dynasty attaches great importance to the quality of its products, providing consumers with high-quality furniture products, and taking it as its responsibility to provide consumers with healthier and more comfortable sleep furniture and to create the top-quality products in the soft bed industry. It always adheres to excellent quality and persists in deepening and cultivating in the process of development, thereby continuously sharing the value creation and enterprise improvement brought about by excellent product quality. The focus and deep cultivation of its own products and the market by the enterprise, like the intertwined roots of a big tree underground, have obvious resistance to storms.